Behaviour is my tool.

Lauren A. Kelly

Applied Behavioural Scientist, facilitator & inventor.

I use behaviour to find things conventional strategy can miss, then turn what I find into practical ways to think, decide and design.

I look at what people actually do, then follow what that changes in the product, service, business or way of working.

Selected work

Behaviour Thinking®. Behavioural bets in business models. Human-AI Performance. I’ve taught with Accenture, PwC, Meta and Hyper Island. I use live work wherever I can.

You added AI. Is the work better?

Design better work across humans and AI.

Make the work visible. See who does what, where judgement sits, and what needs to change for better performance.

Business models make behavioural bets.

Every model relies on people doing something often enough, reliably enough, for it to work.

Invisible Business Model makes those bets visible.

Use behaviour to think, decide and design.

Learn to use behaviour as part of how you think, decide and design.

Bring behaviour into the work you already do.

For deeper practice, use the methods, tools and standards behind Behaviour Thinking.

If something in the work doesn’t quite add up, send it my way.