Lauren A. Kelly

Behaviour is my tool.

Lauren A. Kelly

I use behaviour to find things conventional strategy can miss, then turn what I find into practical ways to think, decide and design.

I look at what people actually do, then follow what that changes in the product, service, business or way of working.

D&AD learning programme workshop

I teach people how to use behaviour in the work they already do.

Behaviour Thinking. Behavioural bets in business models. Human-AI Performance. I’ve taught with Accenture, PwC, Meta and Hyper Island. I use live work wherever I can.

Ways of working

Field Kit cards for working with behaviour and AI

Human-AI Performance

You added AI. Is the work better?

Design better work across humans and AI.

Make the work visible. See who does what, where judgement sits, and what needs to change for better performance.

Explore Human-AI Performance

Invisible Business Model

Business models make behavioural bets.

Every model relies on people doing something often enough, reliably enough, for it to work.

Invisible Business Model makes those bets visible.

Explore Invisible Business Model

Behaviour Thinking

Use behaviour to think, decide and design.

Learn to use behaviour as part of how you think, decide and design.

Bring behaviour into the work you already do.

For deeper practice, use the methods, tools and standards behind Behaviour Thinking.

Explore Behaviour Thinking

Get in touch