Behaviour is my tool.

Lauren A. Kelly

Behavioural Designer, facilitator & inventor.

I use behaviour to find things conventional strategy can miss, then turn what I find into practical ways to think, decide and design.

I look at what people actually do, then follow what that changes in the product, service, business or way of working.

I teach people how to use behaviour in the work they already do.

Behaviour Thinking®. Behavioural bets in business models. Human-AI Performance. I’ve taught with Accenture, PwC, Meta and Hyper Island. I use live work wherever I can.

Use behaviour to think, decide and design.

Behaviour Thinking is a practical way to bring behaviour into the work you already do.

Find what people actually do. See what is shaping it. Use that to make better decisions about what comes next.

A place to do the behavioural work.

BehaviourKit turns the methods behind Behaviour Thinking into a live workspace.

Find behaviours. Keep the evidence attached. Work out what matters. Make decisions you can come back to.

Currently in beta.

You added AI. Is the work better?

Make the work visible. See who does what, where judgement sits, and what needs to change for better performance.

Business models make behavioural bets.

Every model relies on people doing something often enough, reliably enough, for it to work.

Invisible Business Model makes those bets visible.

If something in the work doesn’t quite add up, send it my way.