# Lauren A. Kelly

> Lauren A. Kelly is a behavioural science partner. She uses behaviour to find things conventional strategy can miss, then turns what she finds into practical ways to think, decide and design. She looks at what people actually do, then follows what that changes in the product, service, business or way of working.

## Location

Based in Manchester, UK. Works with organisations and teams across the UK and Europe.

## What she does

Lauren has spent twenty years working with behaviour inside products, services, programmes and strategy. She develops her own bodies of work, works inside client projects and teaches. She has worked with organisations including Accenture, PwC, Infosys Consulting, the Estonian Government, D&AD and Hyper Island.

## Behaviour is my tool

Lauren uses behaviour to look underneath plans, products and systems. She asks what people are actually doing, what the idea relies on them doing, and what that behaviour makes possible, costs, or tells us about the thing around it.
- **I look for the behaviour hiding inside the idea:** Big ideas arrive in big words. I want to know what somebody actually has to do.
- **I read behaviour as information:** People are already giving you useful information through what they do.
- **I move between behaviour and value:** A small behaviour can have a large business effect.
- **I invert the question:** Instead of asking "How do we get people to do this?", I also ask: What does this behaviour mean for the thing we’ve designed?
- **I look for the person carrying the system:** If the system works because Sarah remembers everything, Sarah is part of the system.
- **I look at what is already working:** People occasionally invent part of the better service before anyone asks them to.
- **I move between the tiny thing and the big thing:** I am interested in the point where something very human changes something very strategic.
- **I make the thinking usable:** When I find a useful way of seeing a problem, I often build a way for other people to use it too.

## Selected Work & Frameworks

### Client Projects
- **MyHabeats:** Health tech. Retention improved after shifting the product focus to moments where eating behaviour was shaped.
- **D&AD:** Learning strategy. Designed learning strategy and implementation tools around what people needed to do back at work.
- **Estonian Government:** Policy. Designed consultation scripts and dialogue guides doctors could use inside appointments to build trust.
- **Infosys Consulting:** AI adoption. Built a diagnostic and intervention system for teams focusing on behaviours behind consistent AI use.
- **World Economic Forum & Accenture:** Leadership. Helped 10 high-growth startups design routines around behaviours they wanted to keep as they grew.
- **ISeeChange:** Climate tech. Redesigned product onboarding around regular contribution.
- **PwC:** Change team capability. Built a practical programme increasing confidence from 21% to 70%.
- **Accenture:** Design team capability. Built ways for the design team at The Dock to examine behaviour alongside their existing practice.
- **Hyper Island:** Behavioural design. Designed and taught an intensive course reaching 250+ professionals.
- **Godolphin:** Education. Designed an entrepreneurship programme around what pupils can do with learning.

### Frameworks & Tools
- **Human-AI Performance:** A way to design better work across humans and AI. (https://laurenakelly.com/human-ai-performance)
- **Invisible Business Model:** Makes the behavioural bets in a business model visible so they can be examined. (https://laurenakelly.com/invisible-business-model)
- **Behaviour Thinking:** A practical way to bring behaviour into the work you already do. (https://laurenakelly.com/behaviour-thinking)
- **BehaviourKit:** A tool to keep reasoning connected while behavioural work develops.

## Teaching

Lauren teaches people how to use behaviour in the work they already do, including Behaviour Thinking, Invisible Business Model, and Human-AI Performance. She uses live work wherever she can. She has taught with Accenture, PwC, Meta and Hyper Island, in universities and with executive teams.

## Speaking

Lauren speaks at company away days, executive events, conferences and smaller local events. Her talks explore what people actually do at work, what AI changes in practice, who is carrying the system, and what business models ask people to keep doing.

Speaking topics include Behaviour Happens Anyway, You Added AI. Is the Work Better?, Who Is Carrying the System?, Business Models Make Behavioural Bets, and What Reversion Tells You.

Page: https://laurenakelly.com/speaking

## Writing

### Behaviour Happens Anyway
Notes on what people do, what it tells us, and what changes when you notice it. 
Available at https://laurenalyskelly.substack.com

## Contact

- Website: https://laurenakelly.com
- Email: hello@laurenakelly.com
- LinkedIn: https://www.linkedin.com/in/laurenalyskelly/
- Substack: https://laurenalyskelly.substack.com/

## Pages

- Home: https://laurenakelly.com/
- Behaviour is my tool: https://laurenakelly.com/behaviour-is-my-tool
- Selected Work: https://laurenakelly.com/selected-work
- Teaching: https://laurenakelly.com/teaching
- Speaking: https://laurenakelly.com/speaking
- About: https://laurenakelly.com/about
- Writing: https://laurenakelly.com/writing
- Behaviour Thinking: https://laurenakelly.com/behaviour-thinking
- Invisible Business Model: https://laurenakelly.com/invisible-business-model
- Human-AI Performance: https://laurenakelly.com/human-ai-performance