# Lauren A. Kelly > Lauren A. Kelly is a behavioural science partner who works with teams when a plan depends on people doing something differently. She created Behaviour Thinking®, BehaviourKit and Human-AI Performance. ## Location Based in Manchester, UK. Works with organisations and teams across the UK and Europe. ## What she does Lauren works at the intersection of behavioural science, design, strategy and teaching. She helps teams see the behaviour underneath a problem, make sense of why it is happening, and decide what to change. Her clients include Meta, Adobe, Microsoft, the World Economic Forum, the British and Estonian Governments, PwC, Infosys, Co-op, Accenture, and D&AD. ## Services ### Behavioural Read A fast diagnosis of one behaviour problem or one risky behavioural assumption. Useful when a tool is not being adopted, a service is losing people at a key step, a campaign needs a behavioural steer, or a leadership decision depends on people acting differently. Output: clear behaviour definition, diagnosis, risks and blockers, strongest change opportunities, recommended next step. ### Behaviour Sprint A focused piece of work on one behaviour in one real setting. Defines the behaviour, diagnoses what is getting in the way, designs possible routes, tests the strongest ideas, and leaves the team with a clear plan. Output: behaviour map, diagnosis of main drivers and barriers, intervention routes, recommended tests, practical assets the team can reuse. Page: https://laurenakelly.com/behaviour-sprint ### The Invisible Business Model A behavioural risk review for a product, service, venture or change plan. Reviews the behavioural assumptions inside a plan: who needs to do what, what are they doing now, where might trust break, which assumptions are strong, fragile or untested. Output: clear view of the behavioural bets inside the plan, biggest behaviour risks, assumptions that need testing, decision-level readout. Page: https://laurenakelly.com/invisible-business-model ## Behaviour Thinking® Behaviour Thinking® is Lauren's registered approach for bringing behavioural science into design, strategy and organisational work. It helps teams ask better behaviour questions earlier, before they commit too much time, money or trust to a plan. ## Speaking Lauren speaks at conferences, corporate events, leadership forums, agency away days, and internal capability programmes on topics including: - The Strange New Grief of Being Good at Something AI Just Grabbed - Reversion Is Not Resistance - The Human Weather Report - Behavioural strategy in practice for design and product teams - Why AI rollouts stall and what the behaviour problem actually is Past venues include World Usability Day, UXLx Lisbon, PwC Change Conference, WUD Estonia, WHEXt Brazil, SEMPL Slovenia, Service Design Network, and D&AD. Page: https://laurenakelly.com/speaking ## Tools and Products ### BehaviourKit A practical decision system for people doing behavioural work. It helps people define behaviour, diagnose what is shaping it, and choose better routes for change. Used by teams in more than 20 countries. ### Human-AI Performance Helps teams see how AI is really being used at work. Compares the official story of AI adoption with what is happening in day-to-day work: where AI is useful, where it is risky, where use is uneven, and where teams need clearer shared practice. Page: https://laurenakelly.com/tools ## Background Lauren created Behaviour Thinking®, BehaviourKit and Human-AI Performance. She has a psychology degree and a product design background. Teaching: Hyper Island, Politecnico di Milano, Manchester Metropolitan University. More than 1,000 professionals across multiple cohorts. Government and public sector work includes the British Government's Equalities Office (gender pay gap), the Estonian Government, and DWP. ## Selected organisations PwC · Infosys · Meta · Microsoft · Accenture · Adobe · A1 · World Economic Forum · Co-op Sweden · MyHabeats · ISeeChange · British Government's Equalities Office · Estonian Government · DWP · Hyper Island · Politecnico di Milano · Manchester Metropolitan University · D&AD ## The Behaviour Playbook An editorial content library on how behavioural science actually gets used inside real projects. A field guide to defining behaviour, diagnosing what shapes it, and choosing better routes for change. Hub: https://laurenakelly.com/behaviour-playbook - What a behavioural scientist actually does: https://laurenakelly.com/behaviour-playbook/what-a-behavioural-scientist-actually-does Everyone thinks they know what this job is. Most of what they picture is the last five per cent of it. - Is this a behaviour problem?: https://laurenakelly.com/behaviour-playbook/is-this-a-behaviour-problem One question does most of the work, and it does it before you spend a penny on a solution. - When to bring in a behavioural scientist: https://laurenakelly.com/behaviour-playbook/when-to-bring-in-a-behavioural-scientist The cost of late input, and the single moment that tells you it is time to move. - Define the behaviour first: https://laurenakelly.com/behaviour-playbook/define-the-behaviour-first The hinge the whole practice turns on. Get this wrong and everything after it is aimed at fog. - How behaviour breaks down: https://laurenakelly.com/behaviour-playbook/how-behaviour-breaks-down Behaviour breaks at a moment, never in general. Find the moment and you find the fix. - What a behavioural scientist looks for: https://laurenakelly.com/behaviour-playbook/what-a-behavioural-scientist-looks-for People say one thing. The situation teaches another. The trained eye reads the second. - The thread through the project: https://laurenakelly.com/behaviour-playbook/the-thread-through-the-project One discipline, seven stages, a different question at each. The common failure is the right answer at the wrong time. - Writing the behavioural brief: https://laurenakelly.com/behaviour-playbook/writing-the-behavioural-brief Better questions in, better judgement out. The quality of the work is capped by the quality of the ask. - What the work produces: https://laurenakelly.com/behaviour-playbook/what-the-work-produces The artefacts, and the decisions they exist to improve. A report nobody uses is not an output. It is a receipt. - From insight to behaviour: https://laurenakelly.com/behaviour-playbook/from-insight-to-behaviour The ladder between knowing and doing. Insight does not fail because it is wrong. It fails because it has no verb. - Test before you scale: https://laurenakelly.com/behaviour-playbook/test-before-you-scale How to stop good-sounding ideas becoming expensive ones. Liking is cheap. Doing is expensive. People spend the two differently. - Measuring behaviour change: https://laurenakelly.com/behaviour-playbook/measuring-behaviour-change Beyond dashboards that glow while nothing moves. Most dashboards measure what is easy to count, then hope it was the right thing. - Building behavioural capability: https://laurenakelly.com/behaviour-playbook/building-behavioural-capability What remains when the expert leaves. Capability was never the toolkit. The toolkit was the receipt for a purchase people mistook for the achievement. - Choosing how to work together: https://laurenakelly.com/behaviour-playbook/choosing-how-to-work-together Seven engagement models, and how to buy the right one. The commonest mistake is buying the model before understanding the work. ## Contact - Website: https://laurenakelly.com - Email: hello@laurenakelly.com - LinkedIn: https://www.linkedin.com/in/laurenalyskelly/ - Location: Manchester, UK and Europe ## Pages - Home: https://laurenakelly.com/ - About: https://laurenakelly.com/about - Behaviour Sprint: https://laurenakelly.com/behaviour-sprint - The Invisible Business Model: https://laurenakelly.com/invisible-business-model - The Behaviour Playbook: https://laurenakelly.com/behaviour-playbook - Tools and Products: https://laurenakelly.com/tools - Speaking: https://laurenakelly.com/speaking - Selected Work: https://laurenakelly.com/selected-work - Contact: https://laurenakelly.com/contact